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Personalization, shorter runs, and even longer runs are driving digital printing with Xei
June 13, 2019
By: Greg Hrinya
In a deep dive into digital printing at the latest edition of Xeikon Cafe North America, Chris Bondy, professor and administrative chair at RIT, said that 89% of millennials want personalization from their products. Additionally, a recent Mintel survey said that most Chinese customers would be willing to pay more for a personalized product.  The ability to create brand loyalty with personalized packaging is a key differentiator for digital, says Bondy. He added that SKU proliferation is great...
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